Innokite | Marcom Masterclass
⚠️ This workshop is available exclusively to Innokite incubator participants. Not a member yet? Apply to join the incubator first here.
From 1 September 2026, there is no annual fee to participate. We select participants based on their ambition, commitment, and fit with our collaborative community.
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Clear communication is essential for startups, from attracting customers to aligning teams and securing funding.
In this interactive 3-hour masterclass, you'll learn how to turn your startup's mission, vision, and positioning into clear, consistent, and engaging communication.
Through practical exercises, real-life examples, and group discussions, you'll work on your own startup and leave with tools you can apply immediately.
Who is this for?
Founders who have begun validating customers or stakeholders, and have at least partial problem-solution fit.
What you'll learn:
- Turn your strategy into clear marketing communication
- Identify and map your key stakeholders
- Define a strong core message (your why, who, how, and USPs)
- Match your content and channels to your communication goals
What you'll leave with:
Six practical tools covering:
- Organisational and Marcom analysis
- Stakeholder mapping
- Core message framework
- Content strategy (audience, goal, channel)
- Online presence essentials
- LinkedIn essentials for founders
Before the session
To get the most out of this masterclass, please:
- Review your Mission, Vision, and Values
- Reflect on your why, who, how, and USPs
- Identify your key stakeholders using your Business Model Canvas or team overview
Sign up to Innokite incubator to get access to this and other masterclasses, workshop, and co-working space.
⚠️ This workshop is available exclusively to Innokite incubator participants. Not a member yet? Apply to join the incubator first here.
From 1 September 2026, there is no annual fee to participate. We select participants based on their ambition, commitment, and fit with our collaborative community.
----------------------------------------------
Clear communication is essential for startups, from attracting customers to aligning teams and securing funding.
In this interactive 3-hour masterclass, you'll learn how to turn your startup's mission, vision, and positioning into clear, consistent, and engaging communication.
Through practical exercises, real-life examples, and group discussions, you'll work on your own startup and leave with tools you can apply immediately.
Who is this for?
Founders who have begun validating customers or stakeholders, and have at least partial problem-solution fit.
What you'll learn:
- Turn your strategy into clear marketing communication
- Identify and map your key stakeholders
- Define a strong core message (your why, who, how, and USPs)
- Match your content and channels to your communication goals
What you'll leave with:
Six practical tools covering:
- Organisational and Marcom analysis
- Stakeholder mapping
- Core message framework
- Content strategy (audience, goal, channel)
- Online presence essentials
- LinkedIn essentials for founders
Before the session
To get the most out of this masterclass, please:
- Review your Mission, Vision, and Values
- Reflect on your why, who, how, and USPs
- Identify your key stakeholders using your Business Model Canvas or team overview
Sign up to Innokite incubator to get access to this and other masterclasses, workshop, and co-working space.