CES 2026

Dutch startup trade mission to CES 2026

The Netherlands will attend this year's Consumer Electronics Show (CES) with the latest and greatest from the Dutch startup scene.

Since its founding in 1967, CES has become the world's leading tech event. The global tech community gathers there every year.

CES 2025 attracted over 142,000 attendees from more than 161 nations and territories. CES Las Vegas is the perfect stepping stone for the latest tech innovations. It is also ideal for meeting investors, companies, customers and the media.

The trade mission's kickoff will take place at CES Unveiled Europe on 28 October 2025 in Amsterdam. Additionally, you will have access to our preparation programme, which includes coaching, PR support, and masterclasses.

This mission offers you a unique opportunity to showcase your innovation, get international attention and expand your market.

CES Unveiled Europe

As a CES Las Vegas attendee, you will gain automatic access to CES Unveiled in Amsterdam. It is CES 2026 Las Vegas' official pre-event and media show. We will unveil the official delegation for the Dutch trade mission to CES 2026 at this unique event.

At CES Unveiled Europe, you will get many opportunities to present your startup to a broad audience of companies, business leaders, regional startup hubs, the media and investors.

CES Las Vegas: Eureka Park is 'the place to be'

Our Netherlands Tech Square pavilion is at Eureka Park. It is where the newest and most innovative Dutch startups present themselves to the world at CES.

For whom?

We select startups that fall within one of the De Nationale Technologiestrategie categories:

• Optical systems and integrated photonics
• Quantum technologies
• Process technology, including process intensification
• Biomolecular and cell technologies
• Imaging technologies
• Mechatronics and Opto-mechatronics
• Artificial intelligence and data science
• Energy materials
• Semiconductor technologies
• Cybersecurity technologies.

We also invite other innovative and ambitious startup companies to apply.

An independent jury will select companies based on the requirements below. Companies must also be approved by the Consumer Technology Association (CTA), the organisation behind CES Las Vegas.

Requirements

You can attend if CTA approves your startup and meets these requirements:

• Your product fits within the area of interest determined by CTA.
• Your product represents one of the technologies within the listed categories. It must also distinguish the Netherlands internationally.
• Your product or service is innovative and disruptive.
• Your product is available to demonstrate a functioning business model.
• Your company has the ambition to scale up internationally in the short term.
• Your company meets CTA's additional requirements for startups attending the Eureka Park pavilion.